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Copy VS Content

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Writen by Sneha Bellara

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What is more important?

Millennials and their digital marketing jargon.
We hear these terms like content, content writing, copy & copywriters quite often these days. Many of us may or may not understand the actual crux of each terminology or its differences. The confusion lies when we try to figure out which was derived from what, when to use what where and how!!! Both are relevant in their conduct and the nature of the context used.

What is a copy?

Let’s take a breath and 1st understand what is the meaning of a copy. A copy refers to the reflection of what the brand is selling through the thought process of copywriters. A copywriter is who is assigned to write material that helps boost sales by encouraging audiences to buy their goods or services.

So basically all our

  • Sales pitches
  • Catchy taglines
  • Quirky call to action is called Copy

Copies -
They are mostly

  • Short
  • Precise
  • Crisp
  • To the point
  • Eye-catching
  • Direct

The best copywriters are those who can exactly and effectively gauge what the consumer wants.

What is the role of a copywriter?

Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogues. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

What is content writing?

Coming to content and content writing which on the other hand is a detailed version of describing the brands

  • Mission
  • Vision
  • Identity
  • Goals

When it comes to digital marketing a content writer has to be

  • Adaptable
  • Focused
  • Research-Oriented
  • Creative

What does a content writer do?

The primary role of a content writer is to curate content for companies that can be used for their online and offline communications. The content should be able to showcase the products or services they offer. Their research has to be around developing content that perfectly signifies the company's nature of business, work culture & professionalism.

How do we choose between copy and content?

So when it comes to discerning between a copy and a content write up each one has its purpose depending upon the needs and nature of the business to expand. Both need to be effectively used for online and offline marketing. The best part is the copy and content writer can be the same person. He or She should have a fair idea of the brand's consumer force. All the best if you're an aspiring digital media writer.

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