Strategies to grow more sales and traffic
There are numerous ways to increase traffic to your website, ultimately driving sales. We will share a large number of them in this blog today, almost all of which are free. These strategies have been tried and tested by the best digital marketing agencies around the world.
Spoiler alert: you cannot increase website traffic without engaging content. And you can't do any of the other strategies unless you have good, quality content. For starters, the majority of your strategies will necessitate high-quality content.
So, what happens to be the most primary aspect behind Content Creation?
Ideas! Because everything started with an idea. For content creation, ideas are everywhere in the simplest of things. One does not need to have the mind of Quentin Tarantino to create a 30-second video, it could be as simple as a clip from your ordinary life, something so familiar and yet never been addressed by anyone before. One must identify their target audience and establish their own niche to let the social media platform know which category you belong to, for example, if you’re a musician, you must consistently share your content related to music using relevant hashtags to let the platform rank you accordingly, you cannot put three posts on music and the fourth post about cars, this will confuse the algorithm and will hold you back.
Let's Discuss Strategies to grow more sales and traffic
1) Start by creating a business blog
First and foremost, your company requires a blog where you can regularly publish useful, long-form content on your website. This is not negotiable. Companies that blog receive 97% more links to their websites. Businesses that blog receive 55% more website visitors than businesses that do not blog.
The more value you provide on your website, the more likely people will visit it. It will be difficult without a blog. Reach out to Digital Marketing agencies for the best output regarding content creation.
2) Pay attention to safe topics
Digital marketing agencies practise using news and trending topics while they can increase traffic temporarily, they are not worth the time and effort. Create content around topics that your audience will always be interested in. These safe evergreen posts will gain traffic and links over time, especially if they are refreshed regularly and keep the e-commerce carts flooding in with good checkouts.
3) Create tantalizing headlines
One of the most important aspects of your content is the headline. According to studies, effective blog headlines can increase traffic by 500%. Even the most extensive blog post will go unread if it lacks a captivating headline. Conqueror the art of headline writing so that readers will select your post from the SERPs and sales will be unstoppable.
4) Make stunning visuals
ncorporate design tools into your branding to illustrate concepts, visualize data, and recreate charts. When other websites use your images, they will include a link to your site. Furthermore, Google is showing more images in regular Search results, giving you more chances to rank and increase the visibility of your result.
5) Include video production
Text-based content is fine, but video can entice more visitors and keep them engaged. Here are some ideas for using video to increase website traffic.
6) How to Use SEO to Increase Website Traffic
So all of the above strategies have one flaw. They won't bring traffic to your site if no one can find them. With Google's first page capturing 71% of search traffic clicks, you need an SEO strategy. What's the point of creating irresistible content but no one actually reading it?
SEO is the practice of optimizing a website for search engines (hence the term "search engine optimization") for appears higher in search results for relevant queries. An SEO strategy is a completely different beast that works in tandem with content.
7) Specific keywords
Keywords are the words and phrases that people type into search engines, and as you might expect, some keywords are searched more frequently than others. You can use keyword research tools
For example, the keyword "how to increase my website reach" receives about 10 searches per month, whereas "how to increase website traffic" receives 300 searches.
This means, if there is an increase in the search volume, there will be an increase in the potential traffic, right? Not so quickly. Many extremely popular keywords are also extremely broad and difficult to rank for (for example, "website" has a volume of 143,000).
Long-tail keywords, on the other hand, are easier to rank for and will bring you the most relevant traffic.
8) Selectively place your keywords
This is gold for an on-page SEO—optimizing content so that search engines can comprehend and rank it in relevant searches. Make sure to include your target keyword. Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally in the body
- The first 100 words
- Image file names and alt text
- Meta description
9) How to Use Social Media to Increase Website Traffic
One of the advantages of social media marketing is the increased traffic to your website. Here are a few ideas for converting these massive platforms into traffic generators for your website.
10) Share your content on social media
It is not enough to create excellent content and hopes that people discover it. Promote your content on your target audience's most popular social media channels. Twitter is great for short, snappy (and enticing) links, whereas Google Business posts can help your site appear in local search results. If you're a B2C product company, visually heavy social media sites like Pinterest and Instagram could help you get a lot of traction.
Not only will this move traffic to your site, but the more eyeballs you get on your content, there is more potential to get those backlinks. Social media agencies in Mumbai have a headstrong approach to making these avenues achievable and reach out to the best social media marketing agencies in Mumbai for a strong kickstart.
11) Add hashtags
When sharing your content on LinkedIn, Twitter, Instagram, and other hashtag-friendly sites include relevant hashtags to improve the reach of your posts. Keep the hashtags highly specific to the topic of the post, however, so you can get discovered by people most likely to read, share, and/or link to your content.
Okay so this one isn’t free, but if you play your cards right, your investment can easily pay for itself.
SEO is great (very good), but it takes a few months of consistent publishing to build traffic, and links, and earn Google's favor. In the meantime, you might want to think about running a paid advertising campaign. Search, display, and social ads are all great ways to attract highly targeted visitors to your site on a large scale. Each paid media channel has advantages and disadvantages, so consider your goals carefully before reaching for your credit card.
13) Google ads are a good place to start
If you want more traffic to your site to result in more sales, you'll need to target high commercial intent keywords as part of your paid search strategies.
Yes, competition for these search terms can be fierce (and costly), but the rewards can be worthwhile.
Apart from the all-in-one SEO tools on this list, all of these are...wait for it...FREE!
So, hopefully, you have a good idea of how to increase traffic and sales to your website. That concludes our discussion.
Still not sure where to start? Perhaps our team at D'Genius Solutions can help. We are a team working vigorously towards increasing traffic for our niche clientele. The best digital marketing agency in Mumbai with a profound set of experienced industry professionals working towards the digital visibility and growth of renowned brands.
For more such hacks on Content Creation, follow us on social media and dive deep into the world of Digital Marketing!