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Google Trends: How Effective Is it In Digital Marketing

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Writen by Kohin Bellara

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The Journey Of Origin
Following trends has been a manifestation in fashion mainly since the 14th Century. Let's go back and acknowledge the beginning from when the Echelons of society were trendsetters only to showcase their pride & wealth among their peers in the community. Not until the 18th century marked the uprising of Marketing and setting marketing trends as a concept with the Great industrial Revolution when people started using innovative techniques of communication, packaging, advertising, and branding to sell their products. Fast-forward to 1998 when Larry Page and Serge Brin gave birth to Google. Eventually, Google Trends was launched in 2008 by Yossi Lantis to optimize the audience's search engine and help marketers with real-time data.

How Does Google Trends work?

Google Trends provides back end assistance with data on web users. It assists with simplifying search data so that a marketer can compare data with that of its competitors. A particular Search result is normalised to the time and location of a question raised. Then each data point is divided by the total searches of the topography and time spectrum it affects, ultimately correlating it to comparable popularity.

The transpiring numbers in the result are then scaled to an extent of 0 to 100 based on a topic's proportion to all searches on all topics. The peak popularity of the term is marked at 100 and 50 interpretations that the term is half popular. If you see “Breakout” instead of a percentage, it means that the search term grew by more than 5000%

What is Google Trends about?

So be it any industry Google Trends helps you with information about public traffic searching for that product. It is used as an extraordinary tool to gauge consumer behaviour and changing patterns. It's just like journalism for marketing where you get data and statistics of global happenings by the very minute. The goal is to ultimately help the marketers with ideas to attract customers. It will give you information about popular trends which can be used to create engaging content on social media.

The Best Digital Marketing Agencies in India and around the world can use this tool to:-

  • Find new topics to introduce a new Business Idea
  • Expand Creativity
  • Understand upcoming seasonal trends
  • Subjects to write blogs and posts
  • Social Media Campaign Ideations
  • Improve SEO and Keyword Optimization
  • Run Paid Campaigns on the web
  • Find ideas for Webinars and live sessions

How can The Best Digital Marketing Agencies Apply data extracted from Google Trends?

Every marketeer adopts a marketing strategy now that they have understood how google trends work one has to assess how the data procured has to be applied in the marketing strategy. Strategies have to evolve and be refurbished on a timely basis again as per ongoing trends, wants & desires of the consumers. And since google trends are helping with real-time information on trends, popular keywords, maximum search results etc. One can keep tweaking their strategies of advertising, production and content creation. Similarly, the applications of strategic information need to be changed on a timely basis whether you are working on SEO, PPC, Website Marketing, E-Mail, Social Media Marketing or any other channels. Being with the trend will surely help meet the required business goals as you will be meeting the requirements of your customers at the time they need them most. It's like hitting the bullseye.

How reliable is Google Trends?

Google trends accuracy cannot be compared to other data engines as it only shows consumers' search results from google itself. Google trends are not the result of polls conducted; they should not be confused with other data available on the internet. As per a lot of feedback received from across the world, Google Trends has proved to be a reliable source for data crunching information. The Top Digital Marketing Agencies in Mumbai and around the world have built their trust over time towards Google Trends as a credible marketing tool.

What are the benefits of Using Google Trends?

Be it any industry or any field google trends will give you real-time data on what your audience is searching for. This eventually will help you:-

  • In emulating better Strategies
  • Building a Competitors Benchmark Analysis
  • Understand upcoming seasonal trends
  • Subjects to write blogs and posts
  • Social Media Campaign Ideations
  • Improve SEO and Keyword Optimization
  • Run Paid Campaigns on the web
  • Find ideas for Webinars and live sessions

So if you still haven't hopped on the bandwagon and tried using this amazing marketing tool it's still not too late. The Best Digital Marketing Agencies in Mumbai and around the world have already adopted Google Trends as it has debunked and simplified for the daily marketer to understand what's out there for their business also translated into almost all the popular languages in the world.

We are already in love with you for reading right up till the end. We hope you enjoyed reading this piece of information on Digital Marketing. As one of the Top Digital Consultants in Mumbai D'Genius Solutions offer excellent services in Website Development, Social Media Marketing and SEO Optimization. For more information such as knowledge evidence log on to www.dgeniussolutions.com.

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