The WorldGrad’s SEO Success: Increased Backlinks by 2.5x & Keyword Rankings by 95%
The Client - The WorldGrad
The WorldGrad is a leader in providing overseas education opportunities to Indian students, catering to the requirements of students looking to study in Australia, the UK, or the USA. They offer undergraduate and graduate programs from top-rated and ranked universities across multiple disciplines.
The Objective
The core objective included increasing organic revenue, but objectives leading to this included increasing new users, overall users, organic rankings, organic session length, and improving the user experience.
- Improve organic rankings to attract and increase visibility and clicks
- Boost the presence and duration of organic sessions
- Increase non-brand clicks
- Direct visitors to their website and add them as new users
- Fix existing website issues and errors
- Improve website loading speed and upgrade user experience
- Ensure an increase in organic revenue
The Challenge
Before being able to achieve the desired objectives, The WorldGrad were facing the following obstacles:
- Technical issues resulting in poor user experience
- Low traffic numbers due to lack of technical maintenance
- Website errors affecting SEO rankings
- Poor SEO rankings and visibility due to lack of on-page optimisation
- Minimal leads and organic revenue
A lack of website optimisation and technical error resolution impacted the website indexing, rankings, and traffic. In turn, this impacted user numbers and organic session lengths.
The Solution
Knowing the challenges, we started devising a custom strategy capable of eliminating the challenges and ensuring goal achievement. Our strategy steps to improve the website’s SEO status include:
On-page SEO optimisation: research conducted helped us identify keywords relevant to the target audience and services offered.
Backlink building: we built high-quality backlinks through an aggressive content development strategy, including guest posting on reputable websites.
Content optimisation: Taking the relevant keywords, we strategically included them in website content and a carefully planned blogging calendar.
Technical SEO: all technical website aspects were optimised, including indexing through updating the Robots.txt file, implementing breadcrumb optimisation, fixing errors, and optimising the XML Sitemap. These worked to increase the website’s technical SEO score.
Schema markup: timplementing a well-structured Schema markup helped search engines decipher content better, resulting in a significant click-through rate (CTR) increase.
Website auditing: consistent website auditing worked to identify and eliminate core issues that negatively impacted rankings and user experience, including loading and accessibility.
The Result
On-page optimisation, backlink building, content optimisation, technical SEO, and implementing schema were steps of our strategy. Together, these steps increased organic rankings, organic sessions, non-brand clicks, users, and organic revenue.
- Organic traffic increased by a percentage of 83.5%
- The number of ranking keywords increased by 95%
- Backlinks generated were almost 2.5x more than the initial numbers
- Resolving website errors improved the user experience
Organic Traffic
Organic traffic increased due to content optimisation efforts, including keyword use in website and blog content, and an increase in organic traffic from 1,578 to 9,588 was achieved.
SEO Keyword Rankings
The number of SEO ranking keywords increased drastically through keyword-optimised website and blog content. The increase was more than 95% from 397 to 8,645 from August 2022 to July 2024.
Backlink Building
Our SEO strategy worked to increase backlinks with a visibly significant increase of over 2x fold from 888 to 2109 backlinks throughout our professional SEO services (August 2023 to July 2024).
