SEO Strategy Success: 339% User Growth for Sandeep Wagle
The Client- Mr Sandeep Wagle
Mr Sandeep Wagle is a stock market analyst and mentor with over 25 years of experience and knowledge to back his services. He offers stock market courses, BTST/STBT calls, intraday momentum calls, wealth maximiser and trader’s delight services.
The Objective
To improve organic traffic and reputation through quality links, leading to lead and revenue boosts, Mr Sandeep Wagle set these goals:
- To increase rankings of non-branded keywords
- Boost traffic from organic sources
- Build a network of quality leads
- Increase all metrics and revenue
The Challenge
To achieve the objectives, Mr Wagle had a few challenges that stood in his way, such as these:
- Poor rankings due to on-page optimisation
- Low website visibility resulting from poor rankings
- Insufficient website traffic from visibility challenges
- Lack of content optimisation using high-impact keywords
- Backlinks lacking quality affecting website authority
- Technical issues leading to poor user experience
Combined, these challenges affected the website from multiple angles, impacting traffic overall.
Historical Performance
The Sandeep Wagle website was attracting organic traffic but saw a spike in January 2024, a success that was momentary.
The organic traffic plummeted to a low of 431 in July from a January spike of 957. After implementing the SEO strategy, the traffic reached a new high of 1892 organic monthly visitors in December 2024.
This result was achieved in 6 months, starting from July 2024 to December 2024.
The highlight is the comparison of the statistics of the first six months without SEO (Jan 2024 - June 2024) to the latter six months with SEO (July 2024 - December 2024).
There is clear evidence that overall sessions increased by 73.43% while the amount of new users nearly doubled.
| Month | Overall Sessions | Organic Sessions | All Users | New Users |
|---|---|---|---|---|
| Jan ‘24 - June ‘24 | 6,576 | 5,212 | 4,293 | 4,032 |
| July ‘24 - December ‘24 | 11,405 | 8,661 | 7,985 | 7,859 |
Clicks also increased drastically by 66.49% when comparing the Jan ‘24 - June ‘24 and July ‘24 - December ‘24 figures. Another appealing effect was impressions which saw a rise of 453.98% in the same date range comparison.
Are you wondering how we were able to increase organic traffic, increase sessions by over 70%, nearly double new users, and boost impressions by 453.98%?
The Solution
Keeping the challenges in mind, we customised an SEO plan to improve the website and content performance. The plan would focus on driving rankings through optimisation, building quality backlinks, and delivering more traffic and leads. Activities our SEO strategy employed were:
Keyword Analysis: with tools, we found and selected relevant high-impact keywords to use in content and Meta content.
Content Optimisation: by implementing a clear content structure, eliminating thin content, and using user intent-based high-impact keywords, content was optimised.
On-page SEO: we applied high-impact and related keywords to Meta Tags, Heading Tags, Image Alt Tags, and optimised images.
Blog Implementation: high quality, research-based content was published in the blog section.
Off-page SEO: through consistent guest posting activities on Quora, Reddit, blogger outreach, and other reputable platforms, we build a network of quality backlinks to boost authority ratings.
Page Speed Optimisation: making technical adjustments and fixing bugs helped increase loading speeds for mobile and desktop versions.
Site Structure Optimisation: improving site structure facilitated crawling abilities and resulted in higher visibility and lower click-through rates.
Harnessing Visitor Intent: knowing the user’s position in the sales funnel (Top, Middle, or Bottom of the Funnel) we created TOFU-MOFU-BOFU content to align with their immediate needs.
The Result
Carrying out the activities in our strategy increased rankings, enhanced visibility, and elevated website traffic.
- Organic users saw a rise of 339% in six months.
- Impressions improved by an astounding 453.98%.
- The number of ranking keywords increased by 70%
- 70% of the keywords are ranking on the Google Search Engine.
- User experience was refined by resolving website issues
- 139 leads generated from July 2024 to December 2024.
- Reduced unwanted and spammy backlinks using Disavow Tools.
- Generated a steady following with high traffic from blogging on trending topics.
- The TOFU-MOFU-BOFU strategy for content resulted in higher average user session and lower bounce rate.
Organic Traffic
The organic traffic data for July 2024 to December 2024 shows a distinct rise in traffic to 1892 from under 431.
Lead Generation Data
Using Google Analytics, we uncovered that 139 leads were generated from July 2024 to December 2024.
Google Search Console Performance
Over six months, 7,580 clicks and 260k impressions were generated.
Ranking Performance
Ranking Performance - For the key phrase “best stock research analyst in India,” the website is at position number 1.
Ranking Performance - The keyword “top technical analyst in India” sees the website positioned at number 4.
Ranking Performance - The website is ranked at position 7 for the popular keyword “BTST calls”.
